(An encore presentation of last year's presentation.)

More than an annoyance, unchecked content interference can derail even the best content strategies, and higher ed is exceptionally prone to this particular scourge. Learn why it happens, how to avoid it, and what you can do to turn content’s greatest weakness into your greatest strength. 

• Identify the causes of content interference.
• Learn specific tactics to prevent content interference.
• Pick the right battles to fight (and avoid the ones you can’t win).